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  Mystery Shopping Services  
 
With all our Mystery Shopping services we first establish the key issues to be addressed for the client, the geographic reach of the programme and the timescale available.
 
     
  Our Services Can be Classified into  
       • Telephone Mystery Shopping
       • Personal Mystery Shopping
       • Postal Mystery Shopping
       • Online Mystery Shopping
       • Customer Satisfaction Surveys
 
     
  Telephone Mystery Shopping  
The telephone is very often the first contact that your customers have with your business or organization for purchase or service. How your staff answer enquiries may make the difference. Your company brand image & customer perception depends on the conversation.
This important service will identify such key issues as how:
    • Accessibility to the call centre/helpdesk
    • Soft Skills
    • Technical Skills
    • Operational skills (whether the SOP/company policies are being followed)
  Personal Mystery Shopping  
With this service one of our trained Mystery Shoppers will make a visit to your shop, restaurant, office or practice posing as a real customer, following a pre-determined, individual script.

After the visit they will record the responses by your staff and enter them onto the assignment questionnaire.
  We will report on factors such as:  
 

     • how your staff welcomed the 'customer'
     • the smartness of the employees
     • the standard of cleanliness
     • efficiency and speed of service
     • the accuracy of information supplied
     • adherence to your customer service manual
     • staff selling skills
     • the general attitude of the staff

 
  Many clients ask us to visit their competitors using the same scenario and to score them against   the same criteria.  
  Postal Mystery Shopping :  
 
This service evaluates the purchase process from initial contact by telephone, email or mail through to the delivery of the service/product or information required. In this multi-channel world your customers may research on-line, see the product in store, order a brochure by telephone or email and then order online, by telephone, fax or mail.

Our Mystery Shoppers will call, write or email for a brochure or product or information about the service and then report on the efficiency of your customer services.
 
  They will report on issues such as the:  
      • speed of delivery
    • appearance of the package
    • accuracy of the contact details
    • correctness of the contents
    • service follow-up
    • overall impression of the purchase process/service experience
 
 

 

 
  Online Mystery Shopping  
 
Increasingly popular with our clients, this comprehensive service highlights all areas of the online experience for your customers.

We will score your website across a wide range of criteria, from usability and accessibility through to data security and ease of purchase.

We will score your online helpdesk service for areas like information, technical and procedural knowledge, Helpfulness, etc.

Many clients ask us to 'visit' their competitors' websites using the same scenario and to score them against the same criteria.
 
  Our Mystery Shoppers will report on key issues such as:  
 

    • Accessibility
    • Usability
    • Speed of download
    • Navigation and content
    • Broken links
    • Technical problems
    • Ease of ordering
    • Integration with off-line customer services
    • Comparison with competitor websites

 
  Customer Satisfaction Surveys:  
 

Frequently customer satisfaction surveys are undertaken in response to a perceived problem or opportunity, perhaps falling sales, reduced footfall or checking the standards being achieved in a new branch.

Our research team will uncover exactly what the problems are in your business or organization and where the key issues lie.

 
  We will report on key criteria such as the:  
      • attitude of your staff
    • appearance of your premises
    • satisfaction of your existing customers
    • likelihood they will return
    • potential improvements
    • value for money
    • level of personal service
 
    All the above services will be tailor made to your requirements yet will provide the answer to   increased profits and customer retention.